As a specialized SEO Agency for Higher Education, our goal with our content marketing campaigns is to bring relevant traffic from future students who are interested in studying in a program you are offering.
We do this by performing in-depth analyses of your student's journey, their concerns & needs, and build content that matches their intent.
High-performing content types created to match users' intent
based on their decision-making phase.
We take care of all of them, and then go beyond to make sure
the content we produce has all it needs to succeed!
We use a mixture of channels, tools & search data, to do thorough research about your industry, students & competitors, and then come up with a strategy that defines the path you should follow, to move your website traffic up to the right.
Once we identify keywords via a keyword gap analysis, we group them out into targeted topics for new page creation and then create a detailed content outline that can be passed to a writer of any skillset. The writing process is powered by a Content Style Guide we developed in-house & managed via a simple and organized calendar that houses all your content in one place.
Using the strategy & the content briefs we create, we build you content assets that can outperform the top-ranking content in your niche. Be it a blog post, infographic, interactive page, ebook, or anything in between, our team has the knowledge and the experience to nail it!
We don't call it "done" when we publish the content. In fact, this is where the most important phase begins. We use personal outreach & digital PR campaigns to get your content featured on high authoritative publications, so you get the brand exposure you deserve and links that brings you qualitative traffic.
We use multiple analytics platforms to understand the performance of our content based on pre-defined KPIs, what worked and what didn't, and then make necessary adjustments with future content initiatives. This is an interactive process that enables us to constantly improve your content performance.
We use a mixture of channels, tools & search data, to do thorough research about your industry, students & competitors, and then come up with a strategy that defines the path you should follow, to move your website traffic up to the right.
Once we identify keywords via a keyword gap analysis, we group them out into targeted topics for new page creation and then create a detailed content outline that can be passed to a writer of any skillset.
The writing process is powered by a Content Style Guide we developed in-house & managed via a simple and organized calendar that houses all your content in one place.
Using the strategy & the content briefs we create, we build you content assets that can outperform the top-ranking content in your niche. Be it a blog post, infographic, interactive page, ebook, or anything in between, our team has the knowledge and the experience to nail it!
We don't call it "done" when we publish the content. In fact, this is where the most important phase begins. We use personal outreach & digital PR campaigns to get your content featured on high authoritative publications, so you get the brand exposure you deserve and links that brings you qualitative traffic.
We use multiple analytics platforms to understand the performance of our content based on pre-defined KPIs, what worked and what didn't, and then make necessary adjustments with future content initiatives. This is an interactive process that enables us to constantly improve your content performance.
We'll take care of all your content marketing and report the performance directly to you, so you can focus more on delivering the best education to your students.
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We'll help you establish a long-term Content Marketing Strategy that brings value to your future students and conversions to your education institution while staying in touch with your content writers to make sure their actions are aligned with our recommended strategy & processes.
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We'll do an in-depth analysis of your site to identify out-dated, irrelevant, and non-performing content and recommend specific actions that will greatly improve the performance of your existing assets, as well as lay the groundwork for future creation.
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We’ll establish your content marketing foundation so you can take it from there and grow.
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We don't deliver low-quality content, we deliver assets that drive results, and that's what we've been doing from day one!
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You’ll get your own dedicated team that will work with you on a day-to-day basis to help you outperform the top-ranking content in your niche while getting all content tasks off your hands. Period!
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Everything is 100% shared with you, in real-time. The day we start working together officially, your campaign is listed out, from start to finish, in a shared project plan that you can access at any time.
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